Equa 1

A German capital trading fund was opening a new carbon markets desk. We developed a carbon capture product idea that sat at the heart of the proposition letting the brand deliver it through a managed TOV and visual language. Banker level conspicuity.

Equa 3
Equa 2
Equa 4

- PRODUCT DEVELOPMENT

- PRODUCT NAMING

- POSITIONING

- PROPOSITION

- BRANDING