b'When youre accustomed to normal difference feels like a perversionGrowing your business exponentially - up to 150% ahead of the momentum of the market - requires extraordinary. Doing the same as everyone brings home 2-6%, a feeling experienced by businesses who havent yet seen the light.To many, this is too much. A powder-turn too far off the safety of the piste; stay with the lemmings, conform and stay safe. To the right-minded souls - the trailbreakers - this is the only way to go, the only way to live.'