
Tackling climate change is complicated, but this B Corp and 1% For The Planet business needed to simplify. Developing a “TAP, PAY, OFFSET” proposition, the business does exactly what it says on the card. No judgment, no politics and absolutely no hot air.



- PRODUCT DEFINITION
- PRODUCT NAMING
- POSITIONING
- PROPOSITION
- BRANDING
- CONTENT STRATEGY
- MARKETING COMMS