The average English language dictionary contains hundreds of thousands of beautiful words and we’ve crafted a lot of them into some thought pieces you might want to read. Provocative and polarising, with actionable uncommon sense for marketers who want to do better, take a read and give us your view @NokamoCo.
THE MARKETING MISS THAT'S DESTROYING EV
- March 2021 -
80% of start-up to scale-ups fail, hampered by inability to communicate their idea to customers.
It's a marketing problem, slowing growth to snail's pace.
Our intention, to promote a proper commercial marketing discussion.
Our aim, to transform scale up potential.
9 THINGS MARKETING MUST
START DOING IN 2021
With so many ifs and buts on the table, business owners require clear, solid guidance to navigate the clusterf*ck of an ecosystem created in 2020, but destined to flourish in 2021.
WE'RE NOT IN KANSAS ANYMORE
"Protecting future cash flow is a good conversation for a CEO. Brand salience is not. Stop cocking around with ‘brand’ as a narrative, talk about commerce instead”
Listen to NOKAMO CEO Ian Humphris talking to Keith Smith in The Fuel Podcast (90mins).
MARKETING & COMMUNICATIONS
IN A POST-COVID WORLD
Savage, unselective and merciless, the recession is approaching like Brick Top and his 16 hungry pigs. Learn how brands can bounce back from the demand-shock created by Covid19.