Thinking


The average English language dictionary contains hundreds of thousands of beautiful words and we’ve crafted a lot of them into some thought pieces you might want to read. Provocative and polarising, with actionable uncommon sense for marketers who want to do better, take a read and give us your view @NokamoCo.

9 THINGS MARKETING MUST
START DOING IN 2021

With so many ifs and buts on the table, business owners require clear, solid guidance to navigate the clusterf*ck of an ecosystem created in 2020, but destined to flourish in 2021.

October 2020


WE'RE NOT IN KANSAS ANYMORE

"Protecting future cash flow is a good conversation for a CEO. Brand salience is not. Stop cocking around with ‘brand’ as a narrative, talk about commerce instead”

Listen to NOKAMO CEO Ian Humphris talking to Keith Smith in The Fuel Podcast (90mins).

September 2020

DYSTOPIA OF NO AUTHENTICITY

Are you sure you know what a 'brand' actually is, and what it's supposed to do?

Back in summer 2020 Brandingmag sat down with Ian Humphris, NOKAMO Founder & CEO to find out more about the reality of brands.

July 2020

MARKETING & COMMUNICATIONS
IN A POST-COVID WORLD

Savage, unselective and merciless, the recession is approaching like Brick Top and his 16 hungry pigs. Learn how brands can bounce back from the demand-shock created by Covid19.

March 2020

UNHIDE FFS.
OUR CONTENTION

Marketing has lost its way. The skill and science of marketing and economics are lost in a swamp of benchmarking and purpose. Read our thinking on the opportunity for brands brave enough to be Conspicuous.

November 2019