Thinking


The average English language dictionary contains hundreds of thousands of beautiful words and we’ve crafted a lot of them into some thought pieces you might want to read. Provocative and polarising, with actionable uncommon sense for marketers who want to do better, take a read and give us your view @NokamoCo.

STOP BEING A PUSSYCAT ...
- BLOG -

"At the risk of oversimplification, the subatomic world is a bit like Honey I Shrunk the Kids, only the kids are smeared out waves that are everywhere all at once..." Some advice on being braver, courtesy of Erwin Schrödinger, a zombie cat and a quantum of particle physics.

September 2022

LESSONS IN MAVERICK MARKETING
- BLOG -

We take take a tap-dance through the Scientology brand, re-enact its development, ponder Jesus on TikTok, and ask whether L Ron Hubbard was actually the marketing guru we all need right now.

June 2022

LET'S TALK BRANDING
- PODCAST -

"Let's look at an annual marketing plan as a way to protect future cash flow..." Ian Humphris talks the business of brand with Stef Hamerlinck on the Let's Talk Branding podcast.

May 2022

HOW TO BUILD AN FMCG BRAND
WITH A GREAT PURPOSE*

- MEMO -

Definitely not a white paper, this memo to the industry says it's time to stop the ‘purpose’ puppeteering; cut the strings and get back to a brand’s true meaning – generating EBITDA. 

April 2022

CONSPICUOUS 2021
- THE LOOK- BOOK -

A taster of our work from the past 12 months.


December 2021

THE MARKETING MISS
THAT'S DESTROYING EV

- MEMO -

80% of start-up to scale-ups fail, hampered by inability to communicate their idea to customers. Our intention, to promote a proper commercial marketing discussion. Our aim, to transform scale up potential. 

August 2021

9 THINGS MARKETING MUST
START DOING IN 2021

- MEMO -

With so many ifs and buts on the table, business owners require clear, solid guidance to navigate the clusterf*ck of an ecosystem created in 2020, but destined to flourish in 2021.

October 2020


WE'RE NOT IN KANSAS ANYMORE
- PODCAST -

"Stop cocking around with ‘brand’ as a narrative, talk about commerce instead” NOKAMO CEO Ian Humphris talks to Keith Smith in The Fuel Podcast (90mins).

September 2020

DYSTOPIA OF NO AUTHENTICITY
- INTERVIEW -

Are you sure you know what a 'brand' actually is, and what it's supposed to do? Brandingmag interviewed NOKAMO CEO Ian Humphris to find out more about the reality of brands.

July 2020

MARKETING IN A POST-COVID WORLD
- MEMO -

Savage, unselective and merciless; a recession is approaching like Brick Top and his 16 hungry pigs. Learn how brands can bounce back from the demand-shock created by Covid19.

March 2020

UNHIDE FFS.
- OUR CONTENTION -

Marketing has lost its way. The skills and science have been lost in a swamp of benchmarking and purpose. It's an opportunity for brands brave enough to be Conspicuous.

November 2019

Not another sodding newsletter?

Nope. Just a little nudge as and when we publish a new article or memo. No spam. Some swears. You know you want to….