b'Everyone looks effortlesslysimilar and totally familiar Microscopic differences. Indistinguishable shit. Everywhere. Cars, booze, funeral services, washing powders, banks, estate agents, lawyers, recruitment consultants, credit cards, airlines, rail companiesall the same. An echo chamber of static noise.THE RESULT - price is the only differentiatorTHE CONSEQUENCE - a race to the bottom THE EFFECT -snails pace growth and a P&L that cant get out of first gearIts time this way of working is drawn to a close.'