Côte

Retail is tough. Food and drink, particularly. With PE ownership a mainstay of the casual dining sector, many businesses have their balance sheets loaded with debt that the P&L struggles to deal with.

Against a tough trading backdrop, and with a desire to improve matters ahead of the market, Côte needed some va va voom.

We started with the foundations: targeting, segmentation and positioning. Whilst competitors are unilaterally chasing a younger audience, we’d rather those with money. Older, more affluent, and with a soif de vivre, it was out with the ‘faux français’ gingham tablecloths and shitty wicker chairs.

In its place, a celebration of France’s authentic food & wine regions. Seasonal menus facilitated by greater integration with procurement; joyful styling to reveal the vibrance and elegance found outside the cities; deeper focus on education and training so service staff know their Merlot from their Margaux.

And all accompanied by a media review and comms & content transformation. Bon appétit! 

“We needed a root and branch review. From proposition and procurement to comms and cutlery, NOKAMO’s strategy work through to creative application was first class.”  Group Brand Director