Positively Uncomfortable Consulting

Sonova AG

Competencies:

SegmentationTargetingPositioningPropositionsBrandingMarcomms

Board level partner working on a variety of global assignments.

Swiss tech and product businesses don’t get more impressive. This 3bn Euro global leader was created in 1947 out of a passion for taking on the most difficult hearing challenges. Now it offers the world’s broadest portfolio of life-changing hearing solutions.

From a strategic perspective, we’re embedded across the business, including product and technology vision, masterbrand proposition and NPD. Assignments are typically mid- to long-term horizon, focusing on segmentation, positioning, and proposition work.

Tactically, our role migrates strategy into deployment. Global marcomms programmes, originated centrally, for activation in international markets.

Work spans all key audiences including investors, country leads, professional buyers, and end consumers.

The key to our success is characterised by three things: a deeply collaborative approach, leveraging and applying academic marketing theory, plus a daily dose of ‘essentialism’ - being able to judge the musts from the nice-to-haves in all things technical and product. 

“With NOKAMO we found the partner we were looking for. A very professional, knowledgeable and extremely agile brand consultancy, able to both challenge our beliefs and to keep up with our tough timelines." Director of Brand Strategy

Competencies:

SegmentationTargetingPositioningPropositionsBrandingMarcomms